Last Updated: February 18, 2026 Developer: StepUp Horse ApS — [email protected]
Overview
Pace IQ is a horse trotting performance app available on iOS/watchOS and Android/Wear OS. On all platforms, some data is stored in the cloud and anonymized diagnostics are sent to Firebase to improve the app. Platform-specific data collection is described below.
Data We Collect
All Platforms
Account Data If you sign in, your email address or linked account identifier is stored via Firebase Authentication.
Session Data Workout sessions (pace, distance, duration, and performance metrics) are stored in your account on Firebase Firestore.
Usage Analytics Firebase Analytics collects anonymized usage data: screens visited, features used, device model, and OS version. This data cannot be used to identify you personally.
Crash Reports Firebase Crashlytics collects crash reports including device state and stack traces. This data is used solely to diagnose and fix bugs.
iOS & watchOS
Health & Fitness Data (HealthKit)
The app reads and writes the following data to Apple Health on your device:
- Workout sessions (type, duration, start/end time)
- Distance, pace, and speed
- Active energy burned
- Heart rate (if available)
HealthKit data remains within your personal Apple ecosystem and is never sent to our servers. It may sync to your other Apple devices if you have Health syncing enabled in iCloud — governed by Apple’s Privacy Policy.
Android & Wear OS
Location Data GPS location is collected during active sessions to calculate pace, distance, and route. This data is associated with your account and stored in Firebase.
Health & Fitness Data With your permission, the app reads from and writes to Health Connect and Google Fit. This includes workout sessions and fitness metrics.
Payment Data Subscription and purchase processing is handled entirely by Google Play Billing. We do not store payment details on our servers.
Device Communication Data is exchanged between your phone and Wear OS watch via Google Wearable Services for real-time session sync.
How We Use Your Data
- Delivering and improving core app functionality
- Syncing sessions and settings across your devices
- Diagnosing and fixing crashes and bugs
- Understanding aggregate feature usage to guide development
We do not sell your data. We do not use your data for advertising.
Third-Party Services
| Service | Platform | Purpose |
|---|---|---|
| Firebase Analytics | All | Anonymized usage analytics |
| Firebase Crashlytics | All | Crash reporting |
| Firebase Auth | All | User authentication |
| Firebase Firestore | All | Cloud data storage |
| Google Play Services Location | Android | GPS for session tracking |
| Health Connect / Google Fit | Android | Health data integration |
| Google Play Billing | Android | Subscription management |
| Google Wearable Services | Android | Phone ↔ watch communication |
| Apple HealthKit | iOS/watchOS | Health data integration |
| Apple iCloud | iOS/watchOS | Health data sync (user-controlled) |
All Firebase and Google services are governed by Google’s Privacy Policy.
Your Rights & Control
iOS & watchOS
- Manage HealthKit permissions in Settings → Health → Data Access & Devices
- Delete workout data written by Pace IQ directly in the Apple Health app
- Request deletion of your account and cloud data by emailing [email protected]
Android & Wear OS
- Revoke location, Health Connect, or other permissions in Settings → Apps → Pace IQ → Permissions
- Request deletion of your account and all associated data by emailing [email protected]
- Opt out of analytics by disabling ad personalization in your Google Account settings
Data Retention
- Session & account data: Retained until you delete your account.
- HealthKit data (iOS): Retained in Apple Health until you delete it manually.
- Crash & analytics data: Retained per Firebase’s standard retention policies.
Changes to This Policy
We may update this policy from time to time. Significant changes will be noted in the app. The “Last Updated” date at the top of this document reflects the most recent revision.
GDPR (European Users)
If you are located in the European Economic Area (EEA), the following applies in accordance with the General Data Protection Regulation (EU) 2016/679.
Data Controller
The data controller responsible for your personal data is:
StepUp Horse ApS Legal contact: Amit Moriani Email: [email protected]
Legal Basis for Processing
We process your personal data on the following legal bases:
| Data | Legal Basis |
|---|---|
| Account data (email, identity) | Performance of a contract (Art. 6(1)(b)) |
| Session & workout data | Performance of a contract (Art. 6(1)(b)) |
| Crash reports | Legitimate interests — app stability (Art. 6(1)(f)) |
| Usage analytics | Legitimate interests — product improvement (Art. 6(1)(f)) |
| Location data | Consent (Art. 6(1)(a)) |
| Health & fitness data | Explicit consent (Art. 9(2)(a)) |
Your Rights
As an EEA resident you have the following rights, exercisable by contacting [email protected]:
- Access (Art. 15): Request a copy of the personal data we hold about you.
- Rectification (Art. 16): Request correction of inaccurate or incomplete data.
- Erasure (Art. 17): Request deletion of your personal data (“right to be forgotten”).
- Restriction (Art. 18): Request that we limit processing of your data in certain circumstances.
- Portability (Art. 20): Receive your data in a structured, machine-readable format.
- Objection (Art. 21): Object to processing based on legitimate interests at any time.
- Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting prior processing.
We will respond to all requests within 30 days.
International Data Transfers
Firebase and Google services are operated by Google LLC, based in the United States. Transfers of personal data outside the EEA are safeguarded by Google’s adherence to the EU Standard Contractual Clauses (SCCs) and, where applicable, the EU–US Data Privacy Framework. See Google’s data transfer documentation for details.
Complaints
You have the right to lodge a complaint with your local supervisory authority. In Denmark, this is:
Datatilsynet Website: datatilsynet.dk Email: [email protected]
Contact
StepUp Horse ApS General: [email protected] Data & privacy: [email protected]
